Written by Greg Ellevsen
New research from AdColony shows that sub-titles and text overlays can significantly improve the performance of video ads.
Many consumers set their phones to silent for the majority of the day. That poses a real challenge for advertisers trying to reach audiences through mobile video.
Voiceovers and soundtracks are often key to the message delivery in a video. Without them, audiences may miss messages completely. That’s why many advertisers are using additional subtitles and text overlays to add to the communication delivery of videos.
AdColony worked with Disney, Volvo, Bose and Sony Pictures to test subtitled vs non-subtitled [...]
“Smart homes and other connected products won’t just be aimed at home life. They’ll also have a major impact on business. And just like any company that blissfully ignored the Internet at the turn of the century, the ones that dismiss the Internet of Things risk getting left behind.”
This being said, Gulf Learning aims to further propagate the usage of the available as well as upcoming technology in the Middle East through The Smart MEP Summit scheduled to be held on 2nd and 3rd May 2017, in Doha, State of Qatar. This summit brings into focus how the internet is changing the way in which buildings are constructed. With Internet of Things (IoT) being [...]
Banking and financial activities has always been the ground zero to not only implement but also determine economic revolutions and advancements. With the very wave that India is currently sailing on – demonetisation and the cashless transactions – manifests the impetus laid on how crucial it is for our banking system and the allied financial services sector to be on its toes.
Cloud and Data are areas of discussions for IT leaders in the BFSI sector considering the volume of activities happened lately in the country which will keep growing in the near future. Having said that, the major challenge today is IT security; in the mobile cloud era where datacenter [...]
Teradata, a leading analytics solutions company, announced a new and important contribution to the open source community that will deliver unprecedented efficiencies for companies creating data lakes. Teradata is introducing Kylo™, a data lake management software platform built using the latest open source capabilities such as Apache® Hadoop®, Apache Spark™ and Apache NiFi™. Kylo is a Teradata sponsored, open-source project that is offered under the Apache 2.0 license. Kylo evolved from code harvested from proven data lake engagements led by Think Big Analytics, a Teradata company, which will provide services and support for Kylo™.
With substantive experience creating [...]
With the economic diversification plans in place, key government authorities across kingdom are emphasizing on providing the best quality of life for their citizens, which means seamless transportation, state-of-the-art healthcare facilities, round the clock security, affordable housing and most importantly creating citizen centric cities. Having realized that, the citizen centric cities can only be created through better urban planning and connected infrastructures using a combination of friendly policies, state-of-the-art technologies and good governance.
Acting on the Kingdom’s Vision 2030, the Kingdom will be investing over US$ 500 billion into modernizing its [...]
A new update to the Worldwide Semiannual Big Data and Analytics Spending Guide from IDC forecasts worldwide revenues for big data and business analytics (BDA) will reach $150.8 billion in 2017, an increase of 12.4% over 2016. Commercial purchases of BDA-related hardware, software, and services are expected to maintain a compound annual growth rate (CAGR) of 11.9% through 2020 when revenues will be more than $210 billion.
“After years of traversing the adoption S-curve, big data and business analytics solutions have finally hit mainstream,” said Dan Vesset, group vice president, Analytic s and Information Management. “BDA as an enabler of decision support and [...]