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December 10, 2017

IDC Forecasts Worldwide Spending on the Internet of Things to Reach $772 Billion in 2018

Worldwide spending on the Internet of Things (IoT) is forecast to reach $772.5 billion in 2018, an increase of 14.6% over the $674 billion that will be spent in 2017. A new update to the International Data Corporation (IDC) Worldwide Semiannual Internet of Things Spending Guide forecasts worldwide IoT spending to sustain a compound annual growth rate (CAGR) of 14.4% through the 2017-2021 forecast period surpassing the $1 trillion mark in 2020 and reaching $1.1 trillion in 2021.

IoT hardware will be the largest technology category in 2018 with $239 billion going largely toward modules and sensors along with some spending on infrastructure and security. Services will be the [...]

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December 10, 2017

Minister of Artificial Intelligence delivers talk on AI at DPC event

The Dubai Press Club (DPC) hosted a talk on artificial intelligence (AI) by Minister of State for Artificial Intelligence His Excellency Omar Sultan Al-Olama. The Minister spoke about the UAE’s ambitious AI strategy and the various technological, social and legislative aspects of the application of AI technologies across sectors. Speaking at the event held at the DPC offices, Sultan Al-Olama emphasised the substantial benefits that investments in AI will bring.

Maitha Buhumaid, Acting Director of DPC said that the event was part of DPC’s objective of hosting discussions that generate new insights and perspectives on issues of local and regional interest. She expressed her [...]

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December 9, 2017

Nielsen Shares Insights On How The New Normal In KSA Has Shaped Consumer Behavior And Consumption Patterns

The GCC is in transition as it has experienced and is still undergoing significant changes due to global economic conditions, oil price fluctuations, political events, digital disruptions and most recently the introduction of sin tax. This evolution, coupled with the upcoming VAT has affected consumer behavior, consumption patterns and the retail landscape.

In navigating this ubiquitous change, it is imperative for the market players to stay ahead of the curve and ensure that their business model is ready to compete in the market place in order to win the hearts and carts of the consumers and continue to grow.

According to Nielsen’s Shopper Trends study, 65% of Saudi [...]

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December 8, 2017

Confirmit adds Machine-Learning Power and End-to-End Usability Enhancements

Confirmit has released end-to-end usability enhancements, together with machine-learning powered analytics, that will benefit all companies deploying Market Research, employee engagement, or Customer Experience programs. Alongside these new innovations in Version 23 of Confirmit Horizons, Confirmit is proud to announce that its software has been successfully audited for SOC 2 compliance, and that it is prepared for the upcoming General Data Protection Directive (GDPR). In addition, Confirmit has achieved AAA rating from Dun and Bradstreet for the ninth consecutive year.

Terry Lawlor, EVP Product Management at Confirmit, explains: ‘With our latest release, we are targeting the [...]

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December 6, 2017

Worldwide Wearables Market Grows 7.3% in Q3 2017 as Smart Wearables Rise and Basic Wearables Decline, Says IDC

The worldwide wearables market took another step forward in the third quarter of 2017 (3Q17) with total shipment volume reaching 26.3 million units, up 7.3% year over year, according to the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. But while the overall market showed continued growth, it also showed a growing trend towards smart wearables (devices capable of running third party applications) and away from basic wearables (devices that do not run third party applications).

“The differing trajectories for both smart and basic wearables underscore the ongoing evolution for the wearables market,” said Ramon T. Llamas, research [...]

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December 6, 2017

How marketers can use computers to communicate in a more human way

Written by Greg Ellevsen

Brands which communicate in a more personable and human way in social media boost their brand’s impact.  Ironically, marketers can now use computers to help them do just that.  

In recent study, Kantar Millward Brown analysed 235 global campaigns by 110 different brands run on Facebook and Instagram over the last two years. The campaigns were 80% video, 20% display and all mobile.  Computer Natural Language Processing – such as that available from IBM Watson Tone Analyzer –  provided additional analysis of the brands’ Facebook posts.

Brands that performed well from on advertising impact measures were those which used “human” language, [...]

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December 5, 2017

Research Now and Rakuten AIP Agree to Data Partnership in Asia

Research Now, the global leader in digital market research data, and Rakuten AIP, the leader in online market research data in Asia, have entered into a strategic alliance that enables mutual access to each other’s panel data and the development of digital research products and service. The agreement brings together Research Now’s global reach and Rakuten AIP’s recognised strength in twelve Asian countries: Japan, China, India, South Korea, Taiwan, Thailand, Indonesia, Hong Kong, Singapore, Malaysia, Vietnam and Philippines.

The partnership expands the geographic and regional reach of each company’s extensive databases of consumers for country-market and multi-country surveys. [...]

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November 28, 2017

Cisco Announces $1 Billion Program for Smart Cities

So-called “smart cities” have less pollution, safer streets, and better quality of life for citizens. But many finance officers struggle to fund the upgrades that will make their cities smart. To help, Cisco introduced the City Infrastructure Financing Acceleration Program. It is a $1 billion program aimed to make it easier, faster, and more affordable for cities around the world to fund and adopt technologies that will transform their communities.

The funding will be provided through Cisco Capital® in partnership with private equity firm Digital Alpha Advisors and pension fund investors APG Asset Management (APG) and Whitehelm Capital.

“Funding is a [...]

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November 22, 2017

Teradata Global Services Launches Agile Analytics Factory

Most businesses continue to face serious challenges in advanced analytics.   According to Gartner, “The lack of in-house data and analytics skills, especially in advanced analytics, and the ability to apply data science and analytics to different business contexts will continue to force enterprises to seek Consulting and Implementation services from external providers.” Teradata, the leading data and analytics company, addresses those challenges with the introduction of The Agile Analytics Factory: an end-to-end program that can help clients overcome the obstacles they face on their analytics journey, including the inability to operationalize analytics and data science use cases, [...]

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November 21, 2017

Global Brands Are Winning the Battle for Consumers’ Hearts and Minds

Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products, according to a new study by performance management company Nielsen.

The annual Nielsen Global Brand-Origin Report highlights consumers’ preference for and sentiment toward products manufactured by local manufacturers versus large global/multinational brands across 34 categories. While the survey findings have pointed to a relatively balanced view across global and local brands in recent years, the latest results show consumer preference is tipping toward global brands across the majority of categories.

Preference for global brands was strongest in [...]

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Wearables Continue to See Strong Growth in Middle East & Africa, Says IDC
 
 
 
 
 
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