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June 9, 2017

Online Community Specialist Lithium to be Acquired

Lithium Technologies, Inc., the market leader in cloud-based social media management and online community solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners, a leading private equity firm focused on investments in software, data and technology-enabled businesses. Lithium’s Board of Directors has unanimously approved the transaction. Terms of the transaction were not disclosed.

“This marks a new chapter for Lithium, and the next step in creating the leading Digital Customer Experience company,” said Rob Tarkoff, President and CEO of Lithium. “Our vision of helping brands build amazing digital customer experience at scale [...]

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June 7, 2017

UBMobile launches its mobile-first, Gesture-Based Surveys™ platform

UBMobile, mobile-based consumer engagement and insights firm, has launched a ‘Gesture-Based Surveys’ platform (GBS) that takes advantage of all the features of mobile devices, such as gesture-based interaction, image capture, and video capture.

While reimagining the survey experience to create GBS, UBMobile sought to maximize respondents’ engagement and enjoyment by championing the importance of designing for mobile-first.

Arcs and flowing gestures are appealing because they minimize tapping. Recognizing this, UBMobile designed some of scale questions as rotary dials or sliders allowing once-onerous questions to become a more seamless [...]

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June 3, 2017

WPP’s Data Alliance & Crossix Solutions announce U.S. partnership

WPP’s Data Alliance and Crossix Solutions announced a U.S. partnership by which WPP operating companies can leverage the best-in-class suite of rich healthcare data and analytics solutions from Crossix for audience segmentation and insights, creative and media planning, campaign measurement and cross-channel optimization.

Driven by a shared commitment to innovation and the ability to leverage their respective data assets and technology in unique ways, the relationship also supports the WPP Health & Wellness strategic agenda by providing WPP companies more efficient access to healthcare data insights and solutions.

Crossix’s Distributed Data Network (DDN) technology [...]

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June 2, 2017

Consumer Insight App OnePulse Closes $3 Million Seed Funding Round Ahead of United States Launch

OnePulse has closed a $2.07 million funding round led by UK-listed agency network Next 15 and Silicon Valley based Foundation Capital. The company will use the funds to launch in the United States in Summer 2017.

OnePulse is a mobile and web-based platform that enables companies to ask groups of highly targeted people up to three questions and get responses back instantly. To its users, OnePulse is a lifestyle app and destination for giving their opinions on news, products, interests, and hobbies for which they are subsequently rewarded by micro-payments and experience points.

The company already has a significant presence in the U.K. and North Africa and over 300 [...]

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June 1, 2017

Ahmed bin Saeed Launches Dubai Smart City Accelerator at Dubai Silicon Oasis

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Silicon Oasis Authority (DSOA), launched Dubai Smart City Accelerator – the first of its kind in the MENA region – within DSOA’s wholly owned Dubai Technology Entrepreneur Centre (Dtec), the largest hub of its kind in the Middle East. His Highness Sheikh Ahmed bin Saeed also launched the accelerator’s portal to enable interested startups and entrepreneurs to apply for the program.

To be operated by Startupbootcamp, the global network of industry-focused startup accelerators, the Dubai Smart City Accelerator has been launched by the Dubai Silicon Oasis Authority in collaboration with six strategic partners: [...]

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May 27, 2017

Borderless Access in the Middle East – interview with Ejaz Mirza

Insight Middle East and Africa is delighted to speak to Ejaz Mirza, AVP – Client Development at Borderless Access, an online market research survey & panel company specializing in providing consumer insights in emerging and hard-to-reach markets across the world. 

About Borderless Access

Which services does Borderless Access offer to Middle East clients? What are the key priorities and goals for Borderless Access in the region?

We offer a variety of solutions to the MR industry primarily to market research agencies and consumer insight teams. The core of our solutions is online access to digitally engaged consumers relevant to brand decision making; so [...]

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May 27, 2017

Cisco Survey Reveals Close to Three-Fourths of IoT Projects Are Failing

IDC predicts that the worldwide installed base of Internet of Things (IoT) endpoints will grow from 14.9 billion at the end of 2016 to more than 82 billion in 2025. At this rate, the Internet of Things may soon be as indispensable as the Internet itself.

Despite the forward momentum, a new study conducted by Cisco shows that 60 percent of IoT initiatives stall at the Proof of Concept (PoC) stage and only 26 percent of companies have had an IoT initiative that they considered a complete success. Even worse: a third of all completed projects were not considered a success.

“It’s not for lack of trying,” said Rowan Trollope, Senior Vice President and General Manager, IoT [...]

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May 27, 2017

How AI and Speech Can Give Your Brand a New Voice

Written by Greg Ellevsen

Voice technology drives greater emotional connection with brands, according to a pioneering study by Mindshare and J Walter Thompson Innovation Group. 

The study also found that consumers want more intimate relationships with their voice assistants, longing for a sci-fi vision of the future where they use voice assistants as “digital butlers”.

Analysis of electrical activity in the brain showed that consumers’ emotional engagement was twice as high when they spoke a brand question rather than typed it. Conversely, listening to responses, instead of reading them on a screen, was much easier.

It all adds up to an opportunity for [...]

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May 26, 2017

Dubai Police recruit UAE’s first ‘Robocop’

The country’s first Robocop, versions of which will eventually be used to chase down suspects and nab parking fee dodgers, joined Dubai Police on Sunday.

After interacting with visitors at the Gulf Information and Security Expo and Conference, Robocop’s first job posting will be malls and tourist attractions where people can tap a touchscreen on his chest to report a crime, pay traffic fines or chat in Arabic or English.

“This is the official launch of our first Robocop,” said Brig Khalid Al Razooqi, Dubai Police director general of smart services.

“Now most people visit police stations or customer service, but with this tool we can [...]

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May 26, 2017

MOHAMMED BIN RASHID LAUNCHES ‘AREA 2071’

Vice President, Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum asserted that the United Arab Emirates is marching ahead with its ambitious plans to adopt innovation as a tool for realising future goals set forth by the UAE Centennial 2071 plan. Sheikh Mohammed’s remarks came during the launch of ‘Area 2071,’ a melting point where innovative ideas and solutions are translated into reality.

Accompanying Sheikh Mohammed on the visit were Dubai Crown Prince HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum; Dubai Deputy Ruler HH Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum; and HE Mohamed Abdullah Al Gergawi, Chairman of the [...]

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