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December 7, 2016

Why you should care about Big Data

Big Data is a trendy word used quite often in business conversations across industries. But what does Big Data mean exactly? And, more importantly, why we should care about it?

In today’s life, everything that we do, from shopping to travelling, from banking to healthcare and listening to music, leaves a digital trace of data behind. The type of data that we create with our daily activities is often unstructured like photos, videos, posts on social media and voice recording, those types of data can’t fit in our ordinary spreadsheet or database, but hey need more advance and structure analytical tools. Big Data is the [...]

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September 27, 2016

Brandwatch Releases The Social Outlook Report; Lexus, Lenovo, KLM, and Dove Lead Social Intelligence in their Industries

Report analyzes 115 million social mentions about 450 brands in 15 industries

Brandwatch, the global leader in social intelligence, published The Social Outlook, a massive social insights report spanning 15 industries and analyzing over 115.5 million social data mentions. This is the largest social data report of its kind, looking at approximately 450 brands and including social index rankings evaluating various scores from engagement to sentiment. You can download the free report here.

Some of the brands that dominated their respective industry rankings include Lexus, Lenovo, KLM, Dove, Jack Daniel’s, and Blue Cross Blue Shield.

Across all brands and industries, [...]

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August 16, 2016

The Future of Market Research: Brandwatch Publishes Social Consumer Market Insights Industry Whitepaper

Brandwatch, the leading social intelligence company, today published a new expert paper on Social Consumer Market Insights (CMI). The whitepaper details specific uses for social consumer insights from real-world applications of social data. Professionals and executives at major companies – from consumer electronics to retail – are utilizing new combinations of data to better understand and activate consumer market insights for marketing activities and throughout the enterprise. The free whitepaper can be viewed here.

The Brandwatch whitepaper, “Ideas from the Experts: Social Consumer Market Insights,” highlights major trends discussed during a roundtable with leaders from some [...]

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March 3, 2016

Gartner Survey Shows That 43 Percent of Organizations Are Using or Plan to Implement the Internet of Things in 2016

Current IoT Adoption Varies Widely By Industry

The Internet of Things  will move toward mainstream adoption in 2016 for many industries, according to the findings of a recent survey by Gartner, Inc. The online survey was conducted in November 2015 among Gartner Research Circle Members and included responses from 465 IT and business professionals spanning 18 business sectors in North America, EMEA, Asia/Pacific and Latin America.

Although less than a third (29 percent) of responding organizations are currently using IoT, an additional 14 percent are planning to implement IoT in the coming 12 months, with an additional 21 percent planning to implement after 2016. In other [...]

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