Spotify and Nielsen announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the U.S., Germany, Canada, Mexico, U.K., Spain, France, Netherlands, Japan and Australia. This will allow marketers to measure and optimize their national advertising on Spotify and gain a deeper understanding of how their ads resonate and affect brand lift with their target audience.
With the integration of Nielsen Brand Effect on Spotify, advertisers will be able to delve more closely into how their messages connect with audiences and examine the effectiveness of campaigns in raising brand awareness, perception and purchase intent. The [...]
His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai and President of Dubai International Financial Centre (DIFC) said DIFC has played a highly positive and impactful role in Dubai’s economic development and diversification. Building on its world-class ecosystem, the Centre has constantly strengthened its partnerships with leading financial institutions and attracted international players to access growth opportunities through its world-class platform.
His Highness said that DIFC’s strategy is a true reflection of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, [...]
du, from Emirates Integrated Telecommunications Company (EITC), in collaboration with Cisco, unveiled a white paper outlining its transformational journey towards becoming an ‘ICT service provider’ by 2021. Titled ‘EITC Infrastructure Outlook 2021’, the white paper sets the framework for the company’s digital transformation in terms of technology adoption, transition to digital services, as well as customer centricity and uniformity of experience. It describes how adopting a software-defined approach will help du deliver innovative services, ensuring its longer-term success, in line with supporting the UAE Vision 2021 strategy.
“As du drives its transformation agenda to spur [...]
Dubai will host the first Global Investment in Aviation Summit, GIAS, – a major aviation conference – to be attended by the world’s 500 top aviation investors, as the UAE emerges as the region’s biggest aviation hubs.
The high-profile delegates from 40 countries will include 20 aviation ambassadors, ten knowledge partners, 200 aviation officials and 300 investors brainstorming throughout the three days.
The three-day aviation investment conference will take place as the UAE authorities are investing AED85 billion (US$23.16 billion) in airport development and expansion that will see its airports handle develop combined capacity to handle more than 300 million passengers [...]