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May 24, 2018

Independent Study Finds Hybrid Cloud Analytics and BI Strategies Will Grow Revenue 15 Percent for Enterprise Businesses

SAP announced research findings from leading industry analyst, Forrester Consulting, indicating that cloud is vital for enabling greater analytics and data maturity.

In the Forrester survey commissioned by SAP, 82 percent of companies agree a hybrid cloud approach is a critical next step in the evolution of their analytics-business intelligence (BI) strategy.

The study found that as digital businesses thrive and digital transformation continues to rise, firms looking to remain competitive need more than the traditional bare-bones, stand-alone siloed analytics solutions. Organizations must dramatically increase the penetration of analytics (including user [...]

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February 26, 2018

Teradata is Named a Leader in Gartner’s 2018 Magic Quadrant for Data Management Solutions for Analytics

Teradata, the leading data and analytics company, has again been positioned in the Gartner, Inc. 2018 Magic Quadrant for Data Management Solutions for Analytics1 issued February 13, 2018, by Gartner analysts Adam M. Ronthal, Roxane Edjlali, and Rick Greenwald. Vendors are evaluated by Gartner on completeness of vision and ability to execute following detailed research. As one of 22 vendors evaluated in the 2018 report, Teradata was recognized as a Leader for the 16th consecutive time.

Gartner’s report describes the state of the market: “Although the traditional data warehousing use case remains foundational to most organizations’ analytics initiatives, there is also [...]

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January 18, 2018

Nielsen adds measurement for YouTube mobile app in UK, France and Germany

Nielsen ​announced ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany.

The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of ​YouTube ​ads ​on desktop ​and ​mobile ​web ​browsers, ​will ​now ​provide ​marketers ​independent ​and ​comprehensive cross-device ​measurement ​of ​advertising ​audiences ​on ​YouTube ​across ​computer ​and ​mobile devices. ​

With ​this ​launch, ​Nielsen ​Digital ​Ad ​Ratings ​clients ​will ​have ​access ​to ​age ​and ​gender ​demographics for ​consumers ​viewing ​advertising ​on ​the ​YouTube ​mobile ​app ​as ​well ​as [...]

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December 8, 2017

Confirmit adds Machine-Learning Power and End-to-End Usability Enhancements

Confirmit has released end-to-end usability enhancements, together with machine-learning powered analytics, that will benefit all companies deploying Market Research, employee engagement, or Customer Experience programs. Alongside these new innovations in Version 23 of Confirmit Horizons, Confirmit is proud to announce that its software has been successfully audited for SOC 2 compliance, and that it is prepared for the upcoming General Data Protection Directive (GDPR). In addition, Confirmit has achieved AAA rating from Dun and Bradstreet for the ninth consecutive year.

Terry Lawlor, EVP Product Management at Confirmit, explains: ‘With our latest release, we are targeting the [...]

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