Nielsen announced the commercial availability of its Enterprise Audience API that empowers media clients and their solution providers to accelerate their TV audience targeting initiatives. Through the new API, clients now have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic profiles. As additional data sets emerge, the platform allows for rapid expansion to include new targeting capabilities. The API also supports standardized segments curated by industry groups such as the Advanced Target Standards Group (ATSG).
“The Nielsen Enterprise Audience [...]
Nielsen released new details around the ongoing expansion of its Connected Partner Program. Following the success of the global roll out into the Canadian market, the U.S. Nielsen partner program continues to grow, delivering on its mission to facilitate greater collaboration for the retail and packaged goods industry. Overlaid with Nielsen’s robust measurement data, the newest members bring data, tools and deeper insights on topics ranging from weather patterns to health trends and retail personalization. The latest list of companies to join Nielsen’s Connected Partner program include: New Hope, PersonaPanels, Profitero, Signals Analytics, So1, Shopperations and [...]
Lightspeed, a division of WPP’s data investment management group Kantar, is modernizing how it buys and manages data to make it easier for clients to flexibly choose from a wider variety of quality data sources based on timing and pricing needs. This includes how Lightspeed interacts with sourcing partners, the underlying technology, as well as its executive management.
The modernization program includes the following changes:New major licensing partnership with Cint: Cint, the world’s Insight Exchange, will become Lightspeed’s primary platform for real-time feasibility, pricing and supply chain management of proprietary and third-party profile sources. Cint’s sample [...]
Nielsen announced a first-of-its-kind data and technology agreement with IPG Mediabrands, the media management and data arm of Interpublic Group, that will greatly enhance the company’s audience discovery, activation and measurement abilities.
The integration will match millions of IPG Mediabrands’ consumer ids, housed within its Audience Management Platform (AMP), with Nielsen’s extensive TV viewing and purchase behavior insights. This includes purchase-based audience data from a robust set of anonymized frequent shopper cards in the U.S. from Nielsen Catalina Solutions, as well as NBI’s detailed transaction data from over 80% of all U.S. credit cards in the [...]