IBM is one of the largest technology and services companies in the world. We are focused on helping our clients progress their company strategies and business performance through the effective application of Digital Transformation capabilities and solutions including Enterprise as a Service, Cloud, Artificial Intelligence, Internet of Things, Blockchain and High Performance / Quantum Computing, delivered with deep [...]
“Microsoft solutions enable a truly data-driven approach to operational excellence by collecting, storing, and analyzing huge volumes of operational data in real time and using it to drive positive outcomes and behaviors. Our solutions enable our customers to gain a deeper level of understanding of their global operations across the field, the plant, and the entire supply chain.
Specific to us in the [...]
What is driving innovation in Digital Transformation – strategy, technologies or both? How is Smart Dubai driving innovation in Digital Transformation?
Smart Dubai is on a mission to make Dubai the smartest and happiest city in the world. Interconnectedness is one of the main pillars of our strategy: Dubai is already a highly connected society as residents use online services and social media [...]
Insight Middle East and Africa is delighted to speak to Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM
What does your role as Director of Portfolio Marketing involve? What are your primary responsibilities?
The primary task is to ensure that we at IBM engage our clients with compelling value propositions across our broad portfolio of solutions. Our Marketing and Communication campaigns help to increase awareness, build IBM’s brand, and generate new demand, so we continuously grow our business in the Middle East and Africa.
Ensuring we deliver on the above requires: strategy, planning, content development, Market [...]