Insight is delighted to speak to Samir Ayoub, Founder & CEO at MEDPUSH.
Please tell us about yourself. Why did you choose to pursue a career in the media business? What inspired you to launch MEDPUSH?
I’ve been in the media and research business for over 30 years. I spent about six years at the Pan Arab Research Center, and then I moved to the media and advertising business. I have spent the past 17 years running Mindshare across the MENA region. We started in 1999, and it was the first media agency in the Arab world. We began with fewer than 15 employees and two offices and when I left the company, Mindshare had more than 350 employees and 13 different offices [...]