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May 27, 2017

Borderless Access in the Middle East – interview with Ejaz Mirza

Insight Middle East and Africa is delighted to speak to Ejaz Mirza, AVP – Client Development at Borderless Access, an online market research survey & panel company specializing in providing consumer insights in emerging and hard-to-reach markets across the world. 

About Borderless Access

Which services does Borderless Access offer to Middle East clients? What are the key priorities and goals for Borderless Access in the region?

We offer a variety of solutions to the MR industry primarily to market research agencies and consumer insight teams. The core of our solutions is online access to digitally engaged consumers relevant to brand decision making; so [...]

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April 23, 2017

HUMAN – interview with Rakesh Kumar

Insight Middle East and Africa is delighted to speak to Rakesh Kumar, CEO – Human.

Rakesh Kumar

Rakesh, please tell us about yourself. Why did you chose to pursue a career in market research? Which aspects of it do you enjoy the most?

It was the power of curiosity and the ability to understand the human points were the big triggers for me to get into the industry. Whilst I always had an interest in advertising and communication, market research happened by default. Soon after my MBA, I was interviewing with Nielsen’s old business (ORG MARG) in India and they offered me a job. I decided to take it up since [...]

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January 30, 2017

Interview with Christian Andersen – IBM

Insight Middle East and Africa is delighted to speak to Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM

What does your role as Director of Portfolio Marketing involve? What are your primary responsibilities?

The primary task is to ensure that we at IBM engage our clients with compelling value propositions across our broad portfolio of solutions. Our Marketing and Communication campaigns help to increase awareness, build IBM’s brand, and generate new demand, so we continuously grow our business in the Middle East and Africa.

Ensuring we deliver on the above requires: strategy, planning, content development, Market [...]

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November 17, 2016

Toluna in the Middle East – Interview with Nader Kobeissi

Insight is delighted to speak to Nader Kobeissi, General Manager MENA at Toluna.

Nader, please tell us about yourself and your role at Toluna.

With pleasure: I am happy to come back to Toluna after seven years of trying to convince them to open an office in the region! I worked for Toluna in Paris and then in New York from 2004 till 2009, so am quite familiar with the company, values, culture, services, etc. The timing is perfect to open shop in the region as the market is ripe and in great need of a professional digital data collection company that can disrupt the market by combining cutting edge technology with high quality mobile and online regional research [...]

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