By Claire Vincent, Founder & CEO of MENA Creation
So you’ve heard about Design Thinking – but why are companies and their CEO’s so excited about it?
Here are three reasons why it’s so different and such an important new method of sustainably growing your business.
*Design Thinking is a more efficient PROBLEM-SOLVING methodology. It aims to look at things DIFFERENTLY, and it is suited to solve problems with more complexity.
*Is it HUMAN CENTERED
The entire process starts by placing human beings at the center and builds out from there. People are unique, and this approach takes this into account.
*It is [...]
Written by Ali Amer, Managing Director, Global Service Provider Sales, Cisco Middle East and Africa
Every new generation of carrier technologies has brought forward new business and consumer use cases. The release of 3G rolled in wireless mobile data communication, while the release of 4G brought in IP wireless data communication. Both combined have made ecommerce, video, gaming, social media, an every-day routine on smartphones and mobile phones.
In essence 3G and 4G networks enabled mobile broadband for business and consumers. As part of this growth: the world is now mobile; there is huge growth in network access; digitization has become a reality leading to emergence [...]
Eighty one percent of customer experience (CX) leaders report they will compete mostly or entirely on CX, but less than half have established the rationale for why CX drives business outcomes, according to Gartner, Inc. The goal of CX is to meet and exceed customer expectations, but while 48 percent say their CX efforts exceed management’s expectations, just 22 percent of customer experience leaders report their CX efforts exceed customers’ expectations.
To address this challenge, Gartner unveiled the CX Pyramid, a new methodology to test organizations’ [...]
As organizations continue to embrace digital transformation, they are finding that digital business is not as simple as buying the latest technology — it requires significant changes to culture and systems. A recent Gartner, Inc. survey found that only a small number of organizations have been able to successfully scale their digital initiatives beyond the experimentation and piloting stages.
“The reality is that digital business demands different skills, working practices, organizational models and even cultures,” said Marcus Blosch, research vice president at Gartner. “To change an organization designed for a structured, ordered, process-oriented world to [...]