Innovation is the key word at Research & Results this year. For the first time, true to the spirit of “Insight Innovation”, the organizer of this world’s leading market research show, has set up an “Innovation Area”, where exhibitors can hold brief presentations of the most innovative trends and tools in the industry to any and all show visitors wishing to attend. Research & Results 2017 will be held on 25 and 26 October 2017 in Munich’s “MOC” congress center. Registered visitors can attend the show, with its Innovation Area and 104 workshops, for free.
Chat bots, virtual reality, Bluetooth signals upon first contact with [...]
Nielsen announced the launch of Target Group Performance Analysis, a new innovation evaluation framework that will allow fast-moving consumer goods (FMCG) manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations. This new global innovation offering is the first target group analysis tool in the market that is grounded in the BASES database, the industry’s largest database that is used to predict consumer behavior in a retail environment.
In today’s innovation landscape, many buyer group testing tools are either limited to broad definitions, like “moms” or “brand buyers,” or unable to [...]
Written by Murli Mohan Rao
As online research tends to be competitively priced, many agencies vehemently push for online research. Prime facie, there is no problem with this. However, care needs to be taken to ensure that online is feasible, relevant and useful for the objectives under consideration. If not, there is nothing wrong in supplementing / complementing online with traditional research methods. At the end of the day, all that matters is whether client objectives have been met or not.
Online research tends to have length limitations. With surveys longer than 15 minutes, it is common knowledge that response rates tend to drop. Even with customers who choose to [...]
Written by John Presutti
As we prepare for the 2017 MENAP forum, I was asked to write an article about the region that would pique interest, particularly from a researcher’s perspective. I blithely accepted this task; after all, I have been involved in conducting research across MENAP for nearly 25 years – I have seen a lot. I have done a lot. The task, however, is formidable. Collapsing the region into a tidy five letter acronym belies its scale, complexity, diversity, and historical richness. The MENAP region unfurls into more than 20 countries, a population of more than 600 Million, a culture and history that boasts accomplishments such as the cradle of [...]