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October 23, 2016

Socialbakers launches online scoreboard to track social media support in the US Presidential Elections 2016

Social Scoreboard monitors conversation around candidates, Trump and Clinton, their spouses and first daughters

Socialbakers, the world’s leading Social Media analytics provider, announced today the launch of its free Social Scoreboard for the US Presidential Elections. The scoreboard allows users to monitor the conversations on social media around the two presidential candidates, their spouses and first daughters in six of the most influential US media outlets, as well as the conversations on Facebook and Twitter.

The US Election Social Scoreboard is fully interactive, allowing users to choose and compare the Republican and Democratic party’s candidates for President, [...]

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October 20, 2016

Union Metrics Unveils New Way to Access and Measure Full Twitter Archive with Release of Union Metrics Echo

Marketers can now instantly explore hundreds of billions of Tweets to answer critical business questions, inform strategies and create more effective marketing campaigns

Union Metrics announced the worldwide availability of Union Metrics Echo, an entirely new way to instantly interact with, access, and measure the full Twitter archive. Echo makes the entire Twitter archive easily searchable in real time using simple, expressive queries combined with a rich, interactive visual interface. Now marketers can explore hundreds of billions of Tweets with pinpoint precision to answer critical business questions, inform their strategies, and create better and [...]

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October 12, 2016

LCRA chooses Brandwatch to power social intelligence and analytics

Social intelligence company will deliver best of breed social analytics to uncover insights to support LCRA’s social business strategy

Brandwatch, the leading social intelligence company, today announced that the Lower Colorado River Authority (LCRA) has selected Brandwatch to unlock the value of social consumer insights. The renowned utilities nonprofit will be utilizing both Brandwatch Analytics social listening and analytics technology along with Brandwatch’s social command center platform, Vizia, to understand and disseminate valuable social insights throughout the company.

“We’re in the business of helping our customers glean the most relevant and actionable [...]

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September 27, 2016

Brandwatch Releases The Social Outlook Report; Lexus, Lenovo, KLM, and Dove Lead Social Intelligence in their Industries

Report analyzes 115 million social mentions about 450 brands in 15 industries

Brandwatch, the global leader in social intelligence, published The Social Outlook, a massive social insights report spanning 15 industries and analyzing over 115.5 million social data mentions. This is the largest social data report of its kind, looking at approximately 450 brands and including social index rankings evaluating various scores from engagement to sentiment. You can download the free report here.

Some of the brands that dominated their respective industry rankings include Lexus, Lenovo, KLM, Dove, Jack Daniel’s, and Blue Cross Blue Shield.

Across all brands and industries, [...]

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