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September 21, 2016

IBM Joins the U.S. President’s Advisory Council on “Doing Business in Africa”

Takreem El Tohamy, IBM’s General Manager for Middle East and Africa, appointed among the 23 leaders on the Advisory Council

IBM today announced that U.S. Secretary of Commerce Penny Pritzker has appointed Takreem El Tohamy, IBM’s General Manager for the Middle East and Africa, to the U.S. President’s Advisory Council on Doing Business in Africa. Takreem El Tohamy is among a group of 23 private sector leaders selected to advise the U.S. President on ways to strengthen commercial engagement between the United States and Africa.

The President’s Advisory Council on Doing Business in Africa (PAC-DBIA) was created in 2014, as part of an Executive Order signed by [...]

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July 6, 2016

Customer Service Defines Customer Experience

by Juan Bezón, Chief Commercial Officer, PCCI Group

Nobody can deny that we are now in the age of the customer. Through online and mobile channels they are well informed and this information allows them to compare and choose the most convenient provider/vendor. If they are not happy, they can easily change. Today, customers have control and companies are changing their strategy to customer-centric.

For this reason, now more than ever, the experience that a customer has with a brand is more differentiating than the product or service itself. Transforming and changing the customer experience takes time. It means that the top management of the company has to be [...]

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April 16, 2016 : Interview with Panagiotis Tzellos

Victoria Zagorsky talks to Panagiotis Tzellos, Founder of

Tell us about What is the mission of the website? started its activities at the end of 2013. In April 2013, the first independent Business Analytics forum took place in Dubai. It was the, a big success, bringing together professionals of the industry not only from the Middle East area but also from Europe and the U.S.A. to discuss on critical issues concerning the industry. After the event, the idea of a new site concentrating on issues in BA and Big Data was born and took place. The mission of the website is to become a common [...]

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July 23, 2015

C&O Marketing : interview with Fadi Alsamsam

Insight Middle East and Africa speaks to Fadi Alsamsam, General Manager of C&O Marketing.

Please tell us about yourself and your role in C&O Marketing.

In my position as the General Manager of C&O Marketing, I’m handling market research studies in all Middle East countries, from quoting stage to data file and reporting stage.

What services does C&O Marketing offer to clients in the Middle East?


We conduct on a monthly base market research studies using CAPI, CATI, CAWI and PAPI methodology.

For CAWI, we have 35 Tablets with Internet connection in each Middle East country. Our main call center in UAE has 14 CATI [...]

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